Londoners, Save the Date!

Next Thursday 14th of December, we'll be co-organising a Conscious Christmas Pop-Up with the blog SlowTrends in the heart of Soho.
Get away from the High Street to discover unique gifts, handcrafted goods and ethical products.
Free Entry. Free drinks & nibbles. Free Yoga class with Laura from
Any donation will support Global March worldwide fight against Child Labour!

Amazing sustainable brands are joining us: Amiiyok, Annaborgia, Annaloucah,, The Ethical Brand Directory, Flock by nature, Freshlifestyle, Lyme Terrace, Natasha Rose, Roberta Style Lee, Sports Philosophy, The Chia Co.

Register Now


On the 2nd December, join us at the WINTER WELLNESS DAY at 42 Acres Retreat, a peaceful and beautiful place in the heart of Shoreditch, London.
Help us to fund a school truck by participating in a relaxing and healthy program: Barre class, Q&A with ethical brands, healthy brunch, meditation and much more... Register now and get 20% discount on tickets with the code: AMAELLA20
Funds will be donated to Freedom for Children Foundation, a charitable organisation fighting against Child Labour.


Fast Fashion Time-out

Black Friday is approaching!

With fast fashion continuously contributing to the environmental crisis, it's time to take matters into our own hands and resist the urge to excessively shop this Black Friday.

Ecouterre has summed up the casualties of fast fashion very accurately and with a touch of well needed drama.

Think twice before you buy.

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We have launched a joint giveaway with Well+Happy and 20 other ethical brands!

This gigantic giveaway bundle is worth over £1000.
Each brand has health, wellness and ethicality at the heart and is helping us to reach a wider audience with their brilliant products and offerings.

Enter Now

Social Enterprise Day- 16th of November

Social Enterprise Day a global day to raise awareness about the impact social enterprises are having around the world.

In order to celebrate this special day, Social Enterprise will be running a digital #WhoKnew campaign to give social enterprises the chance to talk about the good work they're doing and the difference they're making in their communities and beyond.

Join this day and look out for the #WhoKnew shout-outs.

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Everyday is World Kindness Day

November 13th, is World Kindness Day.

At AmaElla, we would like to make everyday a kind day whereby we are kind to ourselves, to others, and to our environment.

Take the opportunity to perform a few random acts of kindness today and make someone smile.

Random Acts of Kindness

Fanzine 001: 'Money Fashion Power'

Fashion Revolution has set the grounds for the creation of a greater and more conscious fashion industry.

Fashion Revolution’s inaugural magazine ‘Money Fashion Power’ is available to read online (or purchase). Through 72-pages of illustrative edits, this magazine explores the hidden stories behind your clothing, what the price you pay for fashion means, and how your purchasing power can make a positive difference.

Read It

Conscious Christmas Showcase & Networking Event

This event, organised by Roberta Style Lee, will be showcasing great brands to inspire you to buy ethical christmas gifts this year.
The Ethical Brand events are warm, friendly, and a great way to meet likeminded business owners and conscious consumers.

Come along on November 15th, to drink a glass of fairtrade wine as you explore the room, discover new brands, and make meaningful connections.

Book Tickets


On the 21st of April, 2018, V&A Museum in London will open its doors to a new fashion exhibition. This exhibition will be an in-depth look at the advancement of the sustainable fashion industry.

The exhibition will examine the complex relationship between fashion and the natural world, looking at how designers from Christian Dior to Dries van Noten have drawn inspiration from the beauty of animals and flowers, as well as the ways that the heavy production demands of the industry have damaged the environment.

This will be a great opportunity to learn more about sustainable fashion and its great importance.

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If you are thinking about launching a sustainable fashion brand, one of your first issues will be “how to find the right suppliers and factories?!”

The platform from The Ethical Fashion Forum, named “Common Objective” (CO), launched at the Copenhagen Summit in May 2017, CO is described as the new “” for suppliers and buyers. It will be easier to find a partner with robust ethical and sustainability credentials thanks to this new tool.

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