yoga illustration

The Intersection between Yoga and Sustainability

On 11 December 2014, the United Nations proclaimed 21 June as International Yoga Day. Recognizing its universal appeal, this day aims to raise awareness worldwide of the many benefits of practicing yoga.   Narendra Modi during his speech at the UNGA made a great statement about the reach of Yoga ‘It is not about exercise …Continue reading


amaella team

Where we make AmaElla Garments

A couple of weeks ago we went to Seville to visit our partner Occhiena. Every time we travel down there is a great experience. It is quite fulfilling to work with an organisation with experience, professionalism, and the most important thing, a big commitment to social inclusion. It is more than a workshop that manufactures …Continue reading


Julie and Lara illustration

Going into Business with your Best Friend

For many years I dreamed about setting up a business with my best friend. I imagined how wonderful and fun that would be. Walking everyday into an office shared with my best friend, doing business trips together, struggling together, and celebrating together, the idea of all of that just made me excited.  I could not …Continue reading


amaella team

The Family is Growing

We are excited to announce that our family is growing. A group of 4 intrepid students will work with us for the following 4 weeks. Coming from different European countries, this international group is running a consulting project to help us get to the marketplace. They come equipped with amazing creative minds, a truly entrepreneurial …Continue reading


underwear

Lingerie vs Underwear

Have you ever thought about the difference between underwear and lingerie? Many people use these words interchangeably but there is a big difference between since they can serve very different purposes. According to Merriam-Webster the origin of lingerie comes from the French word ‘linge’ which means linen derived from the Latin ‘lineus’, made of linen …Continue reading


materials

Positive Lingerie

Once I met a woman who held a senior position in a highly male dominated environment. As a consequence, she sometimes felt insecure and put her competence in doubt, thinking she was never good enough. One day she decided to change this situation and fight back that feeling of inadequacy. She bought the most beautiful …Continue reading


amaella

The Beginning

We are exited to introduce our blog. This is a section to reflect and talk about topics that matter to us. We do not expect everybody to agree with our point of view. The idea is to begin a conversation and interact with people that would like to share their experiences and learn new things. …Continue reading