Spotlight on The Saiint Sisters

Meet The Saiint Sisters! An incredible and joyful duo of bloggers, who are passionate about fashion and ethical practices, just like us. On their blog, these two sisters talk about beautiful products that positively impact the maker, the buyer and our planet. From London to Cape Town, they search for the best brands that will make you look …Continue reading

Get Ready for an Elegant Summer

Rose Crescent is one of those charming Cambridge streets, a few steps from the market square and a block from the majestic King’s College. Be forewarned – once you encounter it, you may find it difficult to leave. Lined with lovely shops and a few independent restaurants, the block beckons those seeking a reprieve from …Continue reading


At AmaElla, we invited the inspiring Victoria Valenzuela { @LaPesi } to share her top 5 tips to live a more healthy and conscious lifestyle. Currently finishing her degree in Sustainable Food Systems, she brings us very valuable advice to feel better in our body but also in our mind! Discover more about @LaPesi at the end …Continue reading

David Evans prch interview with amella

A Man’s Guide to the World of Eco

  At AmaElla, we have virtually traveled all the way to the U.S to talk with David from prch (a man’s guide to the world of eco), who has a unique view on the balance between an enjoyable lifestyle with environmental and social responsibility. In his blog, he talks about conscious consumerism and how we “vote” with our money …Continue reading

Ethical lingerie AmaElla Sheer Apparel

From Economic Analyst to Sustainable Fashion entrepreneur

We are delighted to interview Paula Haunit, founder at Sheer Apparel. Paula is an entrepreneur who boldly decided to leave the city to fall in love with Fashion. We ask her about her journey and her views on Sustainable, Ethical Fashion.   THE DESIRE TO START A BUSINESS {AmaElla} You have a remarkable career in …Continue reading

AmaElla Ethical Lingerie_Analysis of my lingerie drawer

Analysis of my lingerie drawer

 “Last weekend I opened my wardrobe… …with a feeling that it was a good time to become a more elegant and minimalistic woman. I have been reading about minimalism and always felt that it could suit me. Willing to begin somewhere, I thought the layer I wear closest to my skin would be a good …Continue reading

5 Greatest Sustainable Fashion Britons

The 5 Greatest Sustainable Fashion Britons

Although Fashion Revolution week has long since ended, sustainable fashion is a never-ending topic for us. We had a reflection on some unique women who are making a difference in Sustainable Fashion and we realized that there are 5 unique women in the UK. We are not talking about someone who wears and item labeled …Continue reading

envelope and flowers

Happy International Women’s Day!

Dear Women, Today on the 8th March, for International Women’s Day, we want to congratulate every single one of you. It is time to celebrate our nature and the progress made so far. Today, rather than looking at celebrities, we would like to pay homage to all the women in the world.   At AmaElla, …Continue reading


Ethical Shopping for Valentine’s Day

St Valentine’s is a great opportunity to practice ethical shopping. Although highly regarded as a commercial occasion, this romantic day gives us the perfect excuse to express our feelings and emotions. However you do it, demonstrating and giving love is always a great thing.   This soft-hearted day can also be seen as an opportunity …Continue reading

birds eye view of first lingerie collection

Sharing Personal Values as a Basis for Social Entrepreneurship

This blog was originally posted on Huffington Post by Pioneers for change, a seed-bed for innovative thought by Adessy Associates. In this blog we tell how our shared personal values led us to social entrepreneurship and what motivated us to set up AmaElla Ethical Lingerie. Everything began years ago when I met my best friend, Julie, whilst …Continue reading

intern james

Insights from AmaElla’s First Intern

  My internship at AmaElla Ethical Lingerie   After my first year at Stafford University in Computer Gameplay Design & Production, unexpectedly I got a job at AmaElla Ethical Lingerie. As digital project manager, I have been responsible for the website improvement and maintenance. It’s been a most interesting summer, with many tasks and challenges …Continue reading

julie and lara

Why Ethical Lingerie

It has been about a year since just an aspiration turned into an initial idea. Looking back, I reflect on everything that has happened in the last year and I realized that our main motivation to launch AmaElla is evident and true to us every day. Over the last few months, many people asked why AmaElla …Continue reading