living wage

Minimum Wage vs Living Wage: Whose rights get slashed in fast fashion’s race to the bottom?

5am: You wake up and get dressed. You make your way to the bus stop and begin the daily commute. 5.50am: The bus arrives in the bustling city. You make your way by foot to the factory and get ready for the day to start, with the first shift at 6am. 1pm: You eat soup …Continue reading

christmas eco-friendly packaging

The Ultimate eco-friendly packaging guide for Christmas

During Christmas time it can come as a challenge to remain sustainably and environmentally driven with all the packaging that are involved: gifts that come in packages, food wrappers, Christmas cards, chocolate wrappers and that’s just to name a few. Nevertheless, the biggest challenge we face is how to find eco-friendly packaging when it comes …Continue reading

4 Reasons To Use Food-State, Fresh Skin Care Products

As an AmaElla blog reader and lover of organic cotton underwear, you appreciate quality and the value of environmentally-friendly products. But have you given equal thought to the products you’re putting on your skin on a daily basis – both in terms of their effect on your skin and body and on the environment? In …Continue reading

Ethical Shopping Black Friday

The Black Friday Crush

Black Friday has been known to cast its greedy spell over consumers. In the US, in 1952, the day following Thanksgiving was declared the beginning of the country’s Christmas shopping season. Synonymous with unbelievable bargains, excessive spending and a ruthless race to the bottom; Black Friday fever has swept over the nation. Black Friday got …Continue reading

Fast Fashion Panorama by Greenpeace

It’s time to Slow Fashion with AmaElla

Our Vision What is Slow Fashion? We, the dedicated team behind AmaElla, believe in remaining true to social justice and equality whilst ensuring to protect everyone’s dignity and wellbeing. Our aim is to provide lingerie and nightwear that is kind to the people who are part of the production process and kind to the people …Continue reading

The Ultimate Ethical Christmas Gift Guide

It’s FINALLY here! In surfing the web for eco-friendly, ethically-sourced, not-gonna-kill-the-planet present ideas, inevitably we face a bombardment of irony-infused, anti-materialistic sentiment usually accompanied by a rather large price tag. It can leave us feeling lost in a sea of potentially perfect gift ideas, unsure where even to begin. The aim of this list is …Continue reading


Ladies & Gentlemen, read this before you ask or offer a new lingerie set this Christmas

Ladies! It’s Christmas and this means you have the chance to sweetly ask your boyfriend/partner/husband for that beautiful lingerie set you’ve had your eyes on for a few months now. How to be sure that your boyfriend will know the rightmeasurements for the lingerie set? Best & easiest thing to do is to measure yourself. …Continue reading


Christmas Expenditure- What are you gifting this Christmas?

A recent article published by Lingerie Insight has stated that “UK shoppers are expected to spend an average of £1,963 in the run up to Christmas this year, up 12.5% on 2016.”! What an incredibly high number… yet, if you think about it, is it really surprising? Consider our ever expanding and growing market that …Continue reading

5 Tips for a Zero Waste Lifestyle

There is a sort of satisfaction from knowing that your actions positively relate to your environment. Our friend, Mélanie from Sempervivum, has adopted a zero waste lifestyle and she kindly suggested 5 great tips on how You can join this mission as well.    1. Bring a reusable mug to work Most of us like to have …Continue reading

Fast fashion

The Ugly Truth behind Fast Fashion

On 24 April 2013, the Rana Plaza Building in Dhaka, Bangladesh, collapsed, leaving 1138 people dead and another 2500 injured. For weeks leading up to its collapse, garment workers in the factory had been voicing their concerns about cracks that had appeared in the building’s structure. Yet, without building standard regulations or worker unions, their …Continue reading

Why invest in the perfect pyjama?

Did you know that if on average you sleep 6 hours a night (which is 1/4 of your day) then you have slept through 1/4 of your life? Let’s say you live until you’re 80. That means that you have slept 20 years! 20! So why shouldn’t you do your best to make those dream …Continue reading


5 Tips to Take Care of your Boobs

Trawling the internet for breast-related nuggets of wisdom can leave us feeling overwhelmed by the sheer volume of advice dished out to women on how they should relate to their bodies and, even more so, their breasts. Some say wear bras, some say go free. Some stipulate exercise to keep breasts “buoyant” and “perk”, whilst …Continue reading