sustainable fashion

Sustainable Fashion at the V&A: “Fashioned from Nature” presents some History and lots of Fashion

“Fashioned from Nature” purports to examines the relationship between fashion and the environment from the year 1600 to now, with some information on the impact that various design practices have had on the environment, and some information about the technology that has developed around the fashion and textile industry. To be clear: the exhibit is …Continue reading

The New eco-warrior

The New Eco-warrior and Consumer Power

A leading environmentalist and a figurehead for environmental activism, the late Lord Melchett used old school politics to communicate then-new ideas of environmental protection and corporate responsibility. While his tactics were controversial, his passion and commitment to his work was undeniable. The death of Lord Melchett, celebrated eco-warrior, represents the end of an era in …Continue reading

sustainable wedding

Planning a Sustainable Wedding

Wedding trend: sustainability Is it just me or does it feel like as soon as you add the word “wedding” to something – even the most banal of things – you immediately add three zeros to the end of its price? Weddings can be extortionately expensive and lavish affaires, with many people choosing to roll …Continue reading

fashion waste

Fashion Waste Serie – Conversation with Annie

We start our blog serie about Fashion Waste with Annie Ashwell, the founder of Home Of Eco who answered our questions and contributed to our campaign #LoveFashionHateWaste. “Did you know 300,000 tons of clothes are wasted in the UK each year? It’s unthinkable! Therefore, I’m standing with @amaella_lingerie and their #LoveFashionHate Waste campaign. There are so many …Continue reading

slow lingerie

Slow Lingerie: A Movement towards Sustainable Consumption and a Circular Economy

Fast Fashion has been taking over the world. According to a study by McKinsey, between 2000 and 2014, the number of items of clothing purchased by the average consumer increased by 60%, and yet people are holding onto garments for about half as long as they did 15 years ago. Thanks to the use of …Continue reading

sustainable entrepreneur


Franziska Hillmer is the founder of, an online-store focused on sustainable lingerie & accessories (we recommend you to have a look!). She shares with us her path towards sustainable lingerie and how to become a ‘sustainable entrepreneur’.             Why does buying sustainable lingerie matter? For me, it’s one of the few …Continue reading

Cotton PJs

Cotton PJs from Movie History

Films are replete with inspiration for wardrobes, but rarely drawn upon for nightwear inspiration. Yet, we have trawled the archives of movie history to give you the keys to unlock a pyjama paradise, and one that does not skimp on its environmental credentials. Be it Rachel Green’s vintage sports-wear-esque jumpers or Cher Horowitz’s itsy-bitsy cotton …Continue reading

natural dye


Ellie Beck is a textile artist and creative maker, working primarily with natural fibres and an instinctual process. She works with botanical and natural dyes, finding inspiration in and from nature. We fell in admiration with her art and started an exciting conversation. Through this interview, we invite you to discover her textile arts practice, …Continue reading

Conscious Valentine's Day

5 ideas for a Conscious Valentine’s Day

It’s Valentine’s Day, and with this comes the undeniably beautiful feeling of love. We all have a desire to surprise our loved ones and show them how much we love them and with that beat our last year’s present with an even more amazing one for this year.   Valentine’s day at AmaElla means a …Continue reading

living wage

Minimum Wage vs Living Wage: Whose rights get slashed in fast fashion’s race to the bottom?

5am: You wake up and get dressed. You make your way to the bus stop and begin the daily commute. 5.50am: The bus arrives in the bustling city. You make your way by foot to the factory and get ready for the day to start, with the first shift at 6am. 1pm: You eat soup …Continue reading

christmas eco-friendly packaging

The Ultimate eco-friendly packaging guide for Christmas

During Christmas time it can come as a challenge to remain sustainably and environmentally driven with all the packaging that are involved: gifts that come in packages, food wrappers, Christmas cards, chocolate wrappers and that’s just to name a few. Nevertheless, the biggest challenge we face is how to find eco-friendly packaging when it comes …Continue reading

4 Reasons To Use Food-State, Fresh Skin Care Products

As an AmaElla blog reader and lover of organic cotton underwear, you appreciate quality and the value of environmentally-friendly products. But have you given equal thought to the products you’re putting on your skin on a daily basis – both in terms of their effect on your skin and body and on the environment? In …Continue reading