David Evans prch interview with amella

A man’s guide to the world of eco

  We have virtually travelled all the way to the U.S to talk with David from prch (a man’s guide to the world of eco), who has a unique view on the balance between an enjoyable lifestyle with environmental and social responsibility. In his blog, he talks about conscious consumerism and how we “vote” with our money when we …Continue reading


Ethical lingerie AmaElla Sheer Apparel

From Economic Analyst to Sustainable Fashion entrepreneur

We are delighted to interview Paula Haunit, founder at Sheer Apparel. Paula is an entrepreneur who boldly decided to leave the city to fall in love with Fashion. We ask her about her journey and her views on Sustainable, Ethical Fashion.   THE DESIRE TO START A BUSINESS {AmaElla} You have a remarkable career in …Continue reading


AmaElla Ethical Lingerie_Analysis of my lingerie drawer

Analysis of my lingerie drawer

 “Last weekend I opened my wardrobe… …with a feeling that it was a good time to become a more elegant and minimalistic woman. I have been reading about minimalism and always felt that it could suit me. Willing to begin somewhere, I thought the layer I wear closest to my skin would be a good …Continue reading


5 Greatest Sustainable Fashion Britons

The 5 Greatest Sustainable Fashion Britons

Although Fashion Revolution week has long since ended, sustainable fashion is a never-ending topic for us. We had a reflection on some unique women who are making a difference in Sustainable Fashion and we realized that there are 5 unique women in the UK. We are not talking about someone who wears and item labeled …Continue reading


envelope and flowers

Happy International Women’s Day!

Dear Women, Today on the 8th March, for International Women’s Day, we want to congratulate every single one of you. It is time to celebrate our nature and the progress made so far. Today, rather than looking at celebrities, we would like to pay homage to all the women in the world.   At AmaElla, …Continue reading


heart

Ethical shopping for Valentine’s Day

St Valentine’s is a great opportunity to practice ethical shopping. Although highly regarded as a commercial occasion, this romantic day gives us the perfect excuse to express our feelings and emotions. However you do it, demonstrating and giving love is always a great thing.   This soft-hearted day can also be seen as an opportunity …Continue reading


birds eye view of first lingerie collection

Sharing personal values as a basis for social entrepreneurship

This blog was originally posted on Huffington Post by Pioneers for change, a seed-bed for innovative thought by Adessy Associates. In this blog we tell how our shared personal values led us to social entrepreneurship and what motivated us to set up AmaElla Ethical Lingerie. Everything began years ago when I met my best friend, Julie, whilst …Continue reading


intern james

Insight from AmaElla’s first Intern

  My internship at AmaElla Ethical Lingerie.   After my first year at Stafford University in Computer Gameplay Design & Production, unexpectedly I got a job at AmaElla Ethical Lingerie. As digital project manager, I have been responsible for the website improvement and maintenance. It’s been a most interesting summer, with many tasks and challenges …Continue reading


julie and lara

Why we’re doing ethical lingerie

It has been about a year since just an aspiration turned into an initial idea. Looking back, I reflect on everything that has happened in the last year and I realized that our main motivation to launch AmaElla is evident and true to us every day. Over the last few months, many people asked why AmaElla …Continue reading


kiss

Self kiss

6th of July has been officially proclaimed International Kissing Day. A day in which many people talk about the longest kisses, the most romantic places to kiss, and the most memorable kisses in history. Today I am not interested in all those conversations and topics but rather in looking at the act of kissing from …Continue reading


Thanks for stopping by!

Stay in touch and join our conversation about ethical lifestyle

Thank you for subscribing.

Something went wrong.