Insights from AmaElla’s First Intern


My internship at AmaElla Ethical Lingerie


After my first year at Stafford University in Computer Gameplay Design & Production, unexpectedly I got a job at AmaElla Ethical Lingerie. As digital project manager, I have been responsible for the website improvement and maintenance.

It’s been a most interesting summer, with many tasks and challenges to accomplish. The main challenge has been to get those social media counters working on the homepage slide, they just did not what to align to the centre for everyone. I hope you will agree with me in saying that I’ve done well with improving the website, thank you to those who brought any form of issue or bug to my attention, it was very helpful to know where to look.

I’m a little surprised to be honest, I knew WordPress was a fantastic tool for creating websites and in a very efficient manor, so it was a bit of a shocked when I found out as to the double edged nature of it. There are a lot of modifications that you can’t do, minor ones to be fair, but don’t expect to be able to do absolutely anything you want, unless you know php, that code is amazing… and should not be meddled with without prior knowledge, ever.


Julie Kervadec and Lara San Gil, founders of AmaElla Ethical Lingerie have been a great support to me.


Since I’m still at university, Julie and Lara have been teaching me quite a bit about start-up businesses and social ventures. As well as the numerous guest speaking’s held here at the incubator, all of which have been highly interesting and very informative, and I’m very glad I was able to attend them (except the heat… that was an issue).

With the next academic year coming up fast, my time here comes to an end this week. Helping Julie and Lara to recruit the next intern, I have been able to learn about selection processes and how to stand out as a candidate. I am definitely going to apply these insights next year when looking for another summer internship.  Never before I put myself in the shoe’s of the employer sitting down in front of a pile of CVs and reflect so much about how you should write and present your CV, as well as showing that it is vital to put in every skill you have. I’m not certain on who they’ll end up picking, but whoever it is, best of luck to you.

Overall though, this has been very enjoyable as well as valuable experience, and it’s great to have had the chance to work with Julie and Lara, it’s always good to work with those who have a genuine care and interest in what they’re doing, as well as everyone else who has been helping out along the way. I wish them all the best with their crowdfunding campaign to complete the first production run of AmaElla Ethical Lingerie, which I believe is now happening sooner rather than later, so look out for that!

Anyway, thank you to everyone who given us support to AmaElla Ethical Lingerie, whether it has been though Facebook, Twitter, Instagram or newsletter subscription (or even all of the above!). I hope you like what you see, because I’m certainly intrigued to see what sort of impact this could have.

Now, if you’ll excuse me, I will have to say goodby to AmaElla and its ethical lingerie to come back to game development!



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