Fashion is the second most polluting industry in the world, only second to oil. Even more worrying, non-organic/conventional cotton is the dirtiest crop out there. However, it is one of the most commonly used natural fibers and it's in nearly 40% of our clothing. Additionally, it uses 25% of all fertilisers around the world...
At AmaElla, we wanted to change this. We have made a commitment to only use 100% organic cotton to make our products. This means that all our garments are free from toxic chemicals. Organic cotton is better for the environment. Organic farming uses traditional and new scientific knowledge to grow crops in a way that develops healthy, fertile soil, conserves biodiversity and protects natural resources - minimising the use of non-renewable and off-farm inputs. Additionally, 80% of land under organic cotton is rain-fed meaning that water is more likely to be derived from rainfall rather than surface or ground water irrigation.
For our printed garments, we only use GOTS certified printing. This means that all of our prints are made with approved, water-based inks. This reduces the amount of toxic chemicals and the risks of skin irritation and allergies.
Because we believe that you are worth it!
REDUCING WATER POLLUTION
Organic farming employs popular, eco-friendly techniques to grow their plants. These techniques include rainwater harvesting (69%) for water management. 80% of land under organic cotton is rain-fed (water is more likely to be derived from rainfall rather than surface or ground water irrigation). Growing non-organic cotton accounts for 2.6% of the world’s yearly water usage. One t-shirt made from non-organic cotton represents 2700 litres of water! Organic cotton uses a fraction of the water to grow since it isn’t treated with a large amount of pesticides and toxic chemicals.
MINIMISING THE USE OF NON-RENEWABLE INPUTS TO PRESERVE BIODIVERSITY
Organic farming uses traditional and new scientific knowledge to grow crops in a way that develops healthy, fertile soil, conserves biodiversity and protects natural resources. Studies will show that the lack of pesticide use attract new and/or recolonise species to the organic area, including wildlife such as birds. Recent Study Reporting On A Meta-Analysis Of 766 Scientific Papers concluded that organic farming produces more biodiversity than other farming systems.